Insights

Notes on making
digital work better.

Practical thinking about what to build, how to manage it and what happens after launch.

Strategy

What a useful website brief should answer

A good brief connects the business goal to the decisions the website must support.

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Content systems

Choose editing around the content that changes

The best editing experience starts with what your team updates, not with the largest menu of controls.

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Stewardship

Plan the work that starts after launch

A website care plan gives the live system an owner and future changes a place to go.

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Let’s put the right system in place

Have a website that needs to work harder?

Tell us what you are building, what needs to change and where the current setup gets in the way.

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